All Speakers Speaker Abel Delgado Position: AI Leader Commission Company: BCMA Innovation Booster & Creative Producer at HAVAS PLAY, the Havas Media Group’s transmedia content accelerator that develops strategic branded content, mediapartnerships, native advertising, creative technology, and digital projects. With 15 years of experience in both advertising and event agencies, he is known for his ability to “make things happen,” taking ideas from concept to execution. He has always played an activating role, involved in the strategic process of idea generation and then developing and executing those ideas. He has worked for agencies such as Arena Media, Padcelona, and currently HAVAS Media Group, always implementing a transmedia vision of content and communication. He has developed projects for clients in all categories and verticals, working with brands such as Kia, Durex, Magnum, Domino’s, Puma, Affinity Petcare, Naturgy, Estrella Damm, Bacardí, Mitsubishi, Santander, and many more. Sessions Tue 11 Jun 11:20 - 12:00 Digital Marketing Planet CLEAR CHANNEL All type of tickets Digital Marketing PlanetGenerative AI Branded entertainment: the fresh new brands and generative AI